A Multi-disciplinary Approach
With a multi-disciplinary approach and demonstrated successes in sales and marketing strategies, the Company is today eagerly sought after by outside developers for viable solutions to their diverse marketing challenges.
GMG's KEY AREAS OF EXPERTISE INCLUDE:
- Land Acquisition and Profitability Studies
GMG's highly experienced real estate professionals are experts at evaluating the profitability of potential development sites based on gathering concise, accurate forecasting data about emerging and gentrifying neighborhoods. Additionally, developers often request GMG to review their initial floor plans to assist in determining a project's potential profitability. GMG's feasibility experts collect and analyze a wide range of raw data to forecast appropriate square-footage costs, which provides the basis for constructing the price grid—the most important decision a developer can make on a given project.
- Architectural Interaction
GMG frequently interfaces with some of the country's most highly-regarded architects on major projects. This architectural "comfort level" at even the drawing board stages gives Global Marketing Group a discernible advantage in helping developers make informed decisions about the viability of a design early on—which can save them significant time and money later.
- Legal and Contractual Activities
GMG has worked with some of the country's largest and most influential law firms in all aspects of contractual activity for real estate development. Therefore, once a project has become a reality from a planning perspective, GMG can assist developers in compiling, generating and evaluating critically important documents and sales contracts.
- Financial and Closing Services
Prior to bringing a real estate product to market, it is essential to assemble all of the supporting elements that enable smooth sales transactions. GMG execs roll up their sleeves and become actively involved with the developer in selecting reputable sources such as mortgage lenders, title and closing services and post-closing document companies.
Residence Features and Property Amenities
GMG knows what works and why. What consumers want and what they don't want. What to invest in and what should be avoided. Because trends and lifestyles are continually evolving, these aspects of development are always subject to change. Which is why GMG places so much importance on constantly monitoring the present pulse and future direction of the marketplace.
- Product positioning
Global Marketing Groups's experts match product and market and make the most of available demographics to confidently predict the success of a specific project within its geographic environs. Moreover, GMG's pricing analysis professionals provide further assurance of maximum profitability and market appeal.
- Creative Control
GMG has an in-house staff of outside-the-box thinking advertising & marketing professionals from to create its sales and public relations campaigns. Virtually all print and interactive material is designed, written and produced by a GMG subsidiary,the FVR Group, to our specifications. Additionally, FVR works with our public relations firms, telemarketing firms and web programmers to assure "brand" synergy.
- Sales and Marketing Intelligence
GMG's core business is, of course, the successful marketing and selling of real property. As such the Company is proud to have built perhaps the best-integrated, smoothest-running sales and marketing organization in South Florida. This is where the components of our multi-disciplinary approach seamlessly converge—and why, time and again, Global Marketing Group is given the highest marks in the industry.
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